HFA is a boy brand by artists, musicians, gourmets and other passionate people who are hooked on what they love.
HFA is a “Good Boy” brand by artists, musicians, gourmets and other passionate addicts who are hooked on what they love.
In this man’s world full of bad guys, we try to be a bunch of good boys. And by "good“ we mean: Doing your thing without being a dick, uplifting the people around you, encouraging absolutely everybody to be who they are and get hooked on what they love. Even though we design boy stuff, we’re not an boys only club. Anybody can become a HFA.
We are a group of dedicated kiddos, united by an idea: We want to encourage people to cultivate a creative lifestyle, different to the one general public might force upon them.
Do your shit. But be a good boy.
Style & Quality
We are working in our Vienna based design studio "HFA Studio" and our office in Singapore.
Our apparel is strictly limited and either printed in Slovakia or handpainted in Vienna, Europe.
The shirts and sweaters come in special cuts and fits. You can find a size guide here.
All other goods are either custom- and handmade or small batch productions. We design and collaborate with nothing but the best to provide the highest quality possible.